Paul Da-Costa_Greaves

The SOS Guy

Your Go-To Hospitality and Culinary Consultant

When it comes to delivering solutions in hospitality and food industries, The SOS Guy is your trusted partner. With over 20 years of extensive experience, a high-profile global network, and a reputation for entrepreneurial success, I specialize in providing tailored consultancy for any challenge—whether it's a short-term FTC, interim role, or ad hoc support.

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Paul Da-Costa-Greaves

A Fellow of the Institute of Hospitality (FIH) and MasterChef of Great Britain (MCGB), I bring a unique blend of commercial and culinary expertise that spans the entire spectrum of hospitality, from FOH (Front of House) to BOH (Back of House). My mission is to add measurable value, spark innovation, and deliver ROI for businesses, including food manufacturing, QSR, startups, hotels, restaurants, cafes, and the B&I sector.

What I Offer

Operating locally, regionally, and internationally across the UK, Middle East, Asia, and India, Paul Da-Costa-Greaves delivers bespoke solutions tailored to your needs. His services include:

  • Media Chef: Engaging audiences with dynamic culinary presentations and demonstrations.
  • Consultancy: Crafting innovative strategies to drive growth, streamline operations, and enhance customer experience.
  • Recipe & Product Development: Creating standout products that resonate with your market.
  • Home Economics: Providing practical solutions for cost-efficient and effective menu planning.
  • Compère: Bringing events to life with my charismatic and professional hosting skills.

Expertise Highlights

  • Paul Da-Costa Greaves has extensive global experience managing sales, budgets, and operations across The Netherlands, Benelux, DACH, UK, Middle East, and Asia.
  • Proven success in F&B and QSR concept rollouts for leading hotels and restaurants.
  • Skilled in NPD (New Product Development), CPD (Continuous Professional Development) training, and crafting impactful presentations.
  • Experience leading multi-site, multi-country operations for blue-chip companies.
  • Self-financed and managed luxury restaurants and spas, demonstrating hands-on entrepreneurial expertise.

Give me a stage
and I’ll give you a show!

Paul Da-Costa-Greaves

Paul fondly reflects on his early days as a Red Coat entertainer at Butlin’s in Pwllheli, where his natural charisma and flair for performance first took centre stage. True to his Scouse roots, give Paul a stage, and he’ll deliver an unforgettable show!

Wanna know more about me?

As seen on TV

Paul is widely recognised in culinary and hospitality circles as a dynamic problem solver and "SOS Guy," bringing his expertise as a culinary lifestyle presenter, media chef, and commercial innovator. With numerous on-screen appearances, his vibrant personality, sharp problem-solving skills, and infectious joie de vivre leave a lasting impression wherever he goes.

Here is a selection of client brands Paul has collaborated with and supported through his expertise:

Hakkasan Global signature dish
Zuma Global specialist ingredients
Buddha Bar Restaurant London
Buddha Bars Dubai
Farmhouse Cuisine by Marco Pierre White NPD Commercial Foodservice
Taste of the Lakes Pates Parfaits Terrines Smoked and Cured fish & Meats
Masti Cuisine & Cocktails Indian tapas and Street food Dubai
Hale & Hearty
The Ivy Collection

If a picture speaks a thousand words..

Paul Da-Costa-Greaves has been involved in a lot of projects over the years. The gallery below shows some of the SOS guys highlights.

All SOS Concepts Miscellaneous